our services

PR & Media Relations

  • We focus on amplifying your strengths by curating unique stories you’ve yet to tell. From strategic message development to ensuring all content is on-target, to media opportunities that promote executive visibility and thought leadership, we work to get the word out in a way that highlights what makes you different, innovative, and authentic.

  • A key component of an effective public relations strategy, we use media relations to focus on using different media outlets and news coverage to tell your story rather than directly engaging with the public. We leverage the experience of in-house experts to draft press releases, secure live interviews, and op-ed content/placement in conjunction with ongoing media monitoring.

  • We can create a comprehensive campaign to preempt or correct negative coverage and build a foundation of specialized expertise. We position our clients as credible industry experts, adding their voices to industry conversations and spotlighting their unique impact on the marketplace.

  • Because of how quickly news can spread in the digital age, it is more important than ever for organizations to be able to respond quickly and confidently instantly when a crisis emerges. 3131 Media stands ready to tell your story and safeguard your reputation.

  • Scalable for both internal and external communications, we can help deliver your brand’s coordinated, controlled messages to help achieve specific goals and objectives.

  • Events are an ideal vehicle for increasing the visibility of your brand and cultivating relationships. From happy hours to lavish parties, we can bring every kind of event to life. This includes event planning, vendor management, collateral design/production, event promotion, media management, event execution, and post-event debriefing.

YOUR QUESTIONS, ANSWERED

FAQs

  • Public relations can encompass ALOT of tactics, so you need an agency that creates a tailored approach that achieves your specific goals. A strategic partner can provide advice and recommendations in real-time to ensure you get the best possible results.

    Social media has become an integral part of public relations for many brands. After all, when you’re communicating on social media you’re communicating with the public – it’s a direct line to your target market. An agency that specializes in social media will not only be able to professionally and expertly handle your presence online but will be able to leverage your social media content to positively impact your overall public relations goals, which is ideal.

  • Actually, PR works BEST when in direct collaboration with your sales team, creating one congruent experience for your customer. Here are just a few ways in which PR and sales can work together…

    Exposure is Good for All: It’s hard being a salesperson, especially when initially getting in the door to introduce the company. PR builds credibility for your company and lays the groundwork for your company to be recognized so that when the sales team reaches out to consumers, they are familiar with the brand from the start warming up your leads before they even reach out.

    Building Credibility: When your leaders are featured in reputable publications, it can open the door for sales, as it proves that the company is at the top of its game and knows what it’s talking about.

    Creating Social Content: PR wins should be featured on social media as re-purposed content.  Because they provide such valuable third-party credibility, most companies will share their media placements online to increase exposure. This gives the sales team a reason to follow up with leads by providing the opportunity to send a link to a feature and reopen a conversation that had previously been closed.

  • Having an influential leader on your team is no longer a nice to have – it’s a must have. Thought leadership can boost the perception of your business and create a specific type of value that regular marketing tactics simply can’t provide. Not only does it advance the reputation of your business, it can even help you get press coverage and put you at the forefront of the news with earned media.

  • Measuring the impact of public relations efforts can be complicated. It’s unfortunately not as straightforward as, for example, measuring the success of a properly tracked digital advertising campaign. Having said that, there are various models that seek to assign a measurement to public relations activity. 3131 looks at:

    • Goal setting

    • Measuring outputs

    • Changes in organizational performance

    • Tracking and measuring impressions (positive, negative or neutral)

    • Determining the quality of coverage

    • Focus on engagement

    • Transparent, consistent and valid tracking

    The key is to have clearly established goals so that measurement can be based on reaching those goals. These may include securing coverage in specific publications or reaching a variety of engagement milestones.

  • Reputation management can be anything from engaging with your target community online to building rapport, chatting back and forth with customers on social media, issuing corrective statements to the press or assisting in recovery after receiving bad news coverage. Not all agencies offer reputation management services, but this is an essential service 3131 offers to our clients.